How do you know what to market?
What if you could see exactly what people are looking for and then capitalize on that information as soon as possible?
Google Trends provides an incredible tool that allows marketers to track the popularity of search terms, but it can be difficult to find success with this program.
In this blog post, we will discuss 7 genius ways to use google trends for marketing!
What is Google Trends?
Google Trends is a program that allows marketers to see what people are searching for and how popular those search terms actually are.
This information can be extremely valuable in the marketing world, but its application is not always immediately obvious.
For example: let’s say there is a local sports team called The Thunders and they recently won an important game against their long-time rivals The Lightning.
If we wanted to market this win online we would want to know if more searches were done for “The Thunder” or “The Lightning”.
This data could indicate whether our audience was excited about the victory (more people searched for ‘the thunder’) or disappointed (people searched everywhere looking up ‘lightning’).
With this knowledge, you can craft your marketing campaign accordingly.
7 Genius Ways to Use Google Trends for Marketing
- What is Google Trends?
- 7 Genius Ways to Use Google Trends for Marketing
- Use Google Trends to write better headlines
- Use Google Trends to create viral content
- Analyze competitor keywords with Google Trends
- Analyze your own keywords with Google Trends
- Target a specific country or region with Google Trends
- Find new ideas for content with Google Trends
- Use Google Trends as a research tool when planning events
- Over to You
Use Google Trends to write better headlines
A great marketing campaign starts with a great headline.
The first step in writing an amazing piece of content is knowing what you are trying to target, and the best way to do that is by using google trends!
If you can find trending topics related to your product niche then there’s no doubt people will be searching for it like crazy.
Use this data as inspiration when crafting your own unique angle on the topic at hand – chances are someone has already come up with something similar; now use google trends to improve upon their success!
Use Google Trends to create viral content
Creating a post that goes viral is every marketer’s dream and it’s not as impossible as you may think.
By using google trends many times the same topics pop up, but this information can be used for more than just creating headlines.
For example: let’s say there are several news reports about the dangers of vaping – now we know people will search for these terms!
We could write an article on how harmless e-cigarettes actually are by citing all the legitimate studies proving their safety compared to traditional cigarettes or cigars.
If your piece catches on then you have yourself a real winner that brings in tons of new customers year after year!
Analyze competitor keywords with Google Trends
Nowadays consumers are savvy. They know when they are being marketed to and when a company is simply trying to sell them something.
When you add google trends into the mix it becomes almost impossible for your customers not to see right through your marketing strategies!
The trick is finding what people actually want then giving that information back to them in an honest way – no tricks or gimmicks necessary!
By using Google Trends we can find out exactly what our customers care about and provide the content they’re looking for with ease, instead of forcing ads down their throats just because we can get away with it (which has been proven time after time by major marketers online).
Analyze your own keywords with Google Trends
Google trends can also be used to find new and creative ways of marketing our products.
For example, we could run a large-scale advertising campaign, but it would cost us a lot of money and time (to say the least).
Instead, we want to target only specific cities where there is evidence that people are searching for similar things on google – this information will provide more accurate results than running an ad in every city across the US.
It’s always better to do some research upfront before taking on such a massive task because if you don’t get the response you’re looking for then all that hard work was wasted.
Use google trends as an analytical tool so know exactly what kind of content our audience is looking for.
Target a specific country or region with Google Trends
For most businesses, it’s not possible to travel the world and market our product in person.
This is why we need to find out what people are searching for online, which can be done using google trends on your desktop computer!
It’s so easy to target new customers all over the globe because by typing in seemingly generic keywords such as ‘cars’ you will get an idea of who wants them where.
You no longer have to guess if there is demand even across seas – just use this tool and see for yourself.
Find new ideas for content with Google Trends
If you’re struggling to come up with blog post topics then check out google trends first thing every morning.
There’s a good chance you’ll find some inspiration from the topics people are searching for every day.
It could be an interesting correlation or it could open your eyes to completely new ideas that you would have otherwise never stumbled upon!
Don’t limit yourself – let google trends inspire your content marketing and take this tool one step further by creating catchy titles that will go viral on social media.
By using proper keywords related to trending subjects we can increase our chances of going ‘viral’ exponentially which is what marketers everywhere dream about making happen.
Use Google Trends as a research tool when planning events
If your company plans any kind of large scale event whether it’s meeting with potential investors, hosting a big party for customers, or simply planning a major product launch then google trends will help you find the perfect location that has been searched for frequently in the past.
This is one of those tools where it’s almost impossible to go wrong with what we’re searching for, which means there are endless possibilities when planning our next event!
If customer demand doesn’t match up with local search trends then consider moving your event somewhere else so you can increase interest and attendance while also cutting costs.
Nowadays companies have no excuse not to use this powerful tool because it takes away all risk involved when trying something new or risky – just stick to what works best for most people online and see if they want to come out & support your business!
Over to You
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Marketing expert Lewis Howes once said that “you should always be careful what you ask for because you might get it” – if there’s something specific in mind then look no further than google trends which by now we all know how powerful they can be when used correctly!
Remember, it’s never too late to start using google trends in your marketing strategy and the benefits will be reaped immediately!
We hope you’ve enjoyed these tips on how to use Google Trends for Marketing.
Thanks again for reading our blog post – we appreciate each & every one of you!